Global Marketing Management (Record no. 19031)

MARC details
000 -LEADER
fixed length control field 00635cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2000 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number SHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sherlekar S A
245 ## - TITLE STATEMENT
Title Global Marketing Management
250 ## - EDITION STATEMENT
Edition statement Millen
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Himalaya Publishing
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 578pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 10697
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International Marketing,Product Plan,Export Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 11209
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library International Marketing 03/11/2001 Sterling Book House 225.00   658.848 SHE 10697 23/09/2014 225.00 23/09/2014 Book

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