Brand Positioning: Strategies for Competitive Advantage (Record no. 1889)

MARC details
000 -LEADER
fixed length control field 00574cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1997 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074624016
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta S.
245 ## - TITLE STATEMENT
Title Brand Positioning: Strategies for Competitive Advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent 299pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 6660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 5084
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Shelving location Public note Date checked out
  Issued for Long Term     Main Library Main Library 03/07/1998 0.00   659 Sen 6624 23/09/2014 0.00 23/09/2014 Book        
Withdrawn       Main Library Main Library 03/07/1998 0.00   659 SEN 6625 23/09/2014 0.00 23/09/2014 Book Dewey Decimal Classification Advertising-Compact Shelves Withdrawn on 07-06-2024  
        Main Library Main Library 03/07/1998 0.00 6 659 SEN 6660 06/08/2024 0.00 23/09/2014 Book       29/07/2024
Withdrawn       Main Library Main Library 03/07/1998 0.00   659 SEN 7936 23/09/2014 0.00 23/09/2014 Book Dewey Decimal Classification Advertising-Compact Shelves Withdrawn on 07-06-2024  
Withdrawn       Main Library Main Library 03/07/1998 0.00   659 SEN 7366 23/09/2014 0.00 23/09/2014 Book Dewey Decimal Classification Advertising-Compact Shelves Withdrawn on 07-06-2024  
Withdrawn       Main Library Main Library 03/07/1998 0.00   659 SEN 8075 23/09/2014 0.00 23/09/2014 Book Dewey Decimal Classification Advertising-Compact Shelves Withdrawn on 07-06-2024  
  Issued for Long Term     Main Library Main Library 03/07/1998 0.00   659 SEN 8746 23/09/2014 0.00 23/09/2014 Book        
        Main Library Main Library 03/07/1998 0.00   659 SEN 8747 23/09/2014 0.00 23/09/2014 Book   Advertising-Compact Shelves    
Withdrawn       Main Library Main Library 03/07/1998 0.00   659 SEN 8748 23/09/2014 0.00 23/09/2014 Book Dewey Decimal Classification Advertising-Compact Shelves Withdrawn on 07-06-2024  
Withdrawn       Main Library Main Library 03/07/1998 0.00   659 SEN 8749 23/09/2014 0.00 23/09/2014 Book Dewey Decimal Classification Advertising-Compact Shelves Withdrawn on 07-06-2024  
        Main Library Main Library 03/07/1998 0.00 2 659 SEN 8750 11/08/2017 0.00 23/09/2014 Book Dewey Decimal Classification Branding-Compact Shelves   04/08/2017
  Issued for Long Term     Main Library Main Library 03/07/1998 0.00   659 Sen 8751 23/09/2014 0.00 23/09/2014 Book        
        Main Library Main Library 03/07/1998 0.00 4 659 SEN 8752 04/06/2025 0.00 23/09/2014 Book   Branding   14/05/2025
Withdrawn       Main Library Main Library 03/07/1998 0.00   659 SEN 8753 23/09/2014 0.00 23/09/2014 Book Dewey Decimal Classification Advertising-Compact Shelves Withdrawn on 07-06-2024  
        Main Library Main Library 03/07/1998 0.00   659 SEN 8754 23/09/2014 0.00 23/09/2014 Book   Advertising-Compact Shelves    

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