Advertising that Works: How to Create a Winning Advertising Program for Your Company (Record no. 1875)

MARC details
000 -LEADER
fixed length control field 00650cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1992 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1557381690
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number ROB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fearon Robert
245 ## - TITLE STATEMENT
Title Advertising that Works: How to Create a Winning Advertising Program for Your Company
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Capital Books
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent 205pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 5143
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Fearon Robert,Advertising that Works : How t,Creativity
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 5046
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 18/07/1998 0.00   659 ROB 5143 23/09/2014 0.00 23/09/2014 Book

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