Advertising: Its Role in Modern Marketing (Record no. 1854)

MARC details
000 -LEADER
fixed length control field 00640cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1982 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 4833701165
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number DUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dunn S.Watson
245 ## - TITLE STATEMENT
Title Advertising: Its Role in Modern Marketing
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Dryden
Date of publication, distribution, etc. 1982
300 ## - PHYSICAL DESCRIPTION
Extent 710pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 1049
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Dunn S.Watson,Advertising : Its Role in Mode,Barban Arnold M,Public Relations
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 5018
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 16/07/1998 0.00   659 DUN 1049 23/09/2014 0.00 23/09/2014 Book

Powered by Koha