Marketing Research: Text and Cases (Record no. 18110)

MARC details
000 -LEADER
fixed length control field 00574cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1988 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number BOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boyd Harper W.
245 ## - TITLE STATEMENT
Title Marketing Research: Text and Cases
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. All India Traveller Bookseller
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent 836pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 2905
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7118
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Marketing-Compact Shelves 04/05/1998 Sterling Book House 0.00   658.83 BOY 2906 23/09/2014 0.00 23/09/2014 Book

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