Advertising: Theory and Practice (Record no. 17312)

MARC details
000 -LEADER
fixed length control field 00670cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1994 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number CHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla S.A.
245 ## - TITLE STATEMENT
Title Advertising: Theory and Practice
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Himalaya Publishing
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 419pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 6299
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Chunawalla S.A.,Advertising : Theory and Pract,Kumar K.J.,Subramanian G.V,Media,Market Segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 5006
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Advertising-Compact Shelves 14/07/1998 0.00   659 CHU 6299 23/09/2014 0.00 23/09/2014 Book

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