Brand Positioning: Strategies for Competitive Advantage (Record no. 17247)

MARC details
000 -LEADER
fixed length control field 00633cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1992 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta S.
245 ## - TITLE STATEMENT
Title Brand Positioning: Strategies for Competitive Advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent 299pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 5471
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Sengupta S.,Brand Positioning : Strategies,Advertising,Positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4848
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
Withdrawn   Dewey Decimal Classification     Main Library Main Library Advertising-Compact Shelves 03/07/1998 0.00   659 SEN 5471 23/09/2014 0.00 23/09/2014 Book Withdrawn on 07-06-2024

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