International Marketing : Concepts, Techniques and Cases (Record no. 17139)

MARC details
000 -LEADER
fixed length control field 00673cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1984 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number SAX
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Saxena Rajan
245 ## - TITLE STATEMENT
Title International Marketing : Concepts, Techniques and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent 220pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 275
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Saxena Rajan,International Marketing : Conc,Kapoor M.C.,Foreign Trade,Export Documents
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4610
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Marketing-Compact Shelves 13/05/1998 0.00   658.848 SAX 275 23/09/2014 0.00 23/09/2014 Book

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