Marketing Research (Record no. 17130)

MARC details
000 -LEADER
fixed length control field 00717cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1983 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 ## - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 1983
300 ## - PHYSICAL DESCRIPTION
Extent 731pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 142
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Aaker David A.,Marketing Research,Day George S.,Research Design,Research Process,Attitude Measurement,Data Analysis,Factor Analysis,Forecasting,Product Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4586
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
Withdrawn   Dewey Decimal Classification     Main Library Main Library Marketing Management (6th Flr) 05/05/1998 0.00   658.83 AAK 142 23/09/2014 0.00 23/09/2014 Book written off 25/6/2024

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