Marketing (Record no. 1710)

MARC details
000 -LEADER
fixed length control field 00705cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1990 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395472083
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SKI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Skinner Steven
245 ## - TITLE STATEMENT
Title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Houghton
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent 687pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 6360
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Skinner Steven,Marketing,Marketing Audit,Retailing,Marketing Channels,Product Development,Segmentation,Buyer Behaviour,Marketing Finance,Personal Selling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4477
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
Withdrawn   Dewey Decimal Classification     Main Library Main Library Marketing Management (6th Flr) 04/05/1998 0.00   658.8 SKI 6360 23/09/2014 0.00 23/09/2014 Book written off 2/7/2024

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