Marketing Research: Theory and Practice (Record no. 17097)

MARC details
000 -LEADER
fixed length control field 00671cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1987 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number Bel
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bellur V V
245 ## - TITLE STATEMENT
Title Marketing Research: Theory and Practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Himalaya Publishing
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 605pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 1687
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Bellur V.V.,Marketing Research : Theory an,Hypothesis,Data Collection,Behavioral Research,Scientific Methods
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4513
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Issued for Long Term     Main Library Main Library 04/05/1998 0.00   658.83 Bel 1687 23/09/2014 0.00 23/09/2014 Book

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