Managing Financial Services Marketing (Record no. 1694)

MARC details
000 -LEADER
fixed length control field 00675cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1988 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273028499
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marsh John
245 ## - TITLE STATEMENT
Title Managing Financial Services Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Pitman Publishing
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent 420pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 3251
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Marsh John,Managing Financial Services Ma,Marketing Service,Marketing Mix,Personal Markets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4418
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library 29/04/1998 0.00 2 7 658.8 MAR 3251 01/11/2019 14/08/2019 0.00 23/09/2014 Book

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