Marketing Plans : How to Prepare Them, How to Use Them (Record no. 1681)

MARC details
000 -LEADER
fixed length control field 00680cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1984 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0434912301
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald M.H.B.
245 ## - TITLE STATEMENT
Title Marketing Plans : How to Prepare Them, How to Use Them
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. William Heinman
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent 216pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 411
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,McDonald M.H.B.,Marketing Plans : How to Prepa,Marketing Audit,Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4393
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 29/04/1998 0.00   658.8 MCD 411 23/09/2014 0.00 23/09/2014 Book

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