Case Studies in Marketing, Advertising and Public Relations (Record no. 1655)

MARC details
000 -LEADER
fixed length control field 00588cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1984 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0434912352
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MCL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mclver Colin
245 ## - TITLE STATEMENT
Title Case Studies in Marketing, Advertising and Public Relations
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. William Heinman
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent 223pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 825
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4349
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date checked out
  Missing     Main Library Main Library Marketing Management 20/04/1998 0.00   658.8 MCL 825 23/09/2014 0.00 23/09/2014 Book  
        Main Library Main Library   20/04/1998 0.00 6 658.8 MCL 545 13/01/2025 0.00 23/09/2014 Book 06/01/2025

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