Marketing : Concepts and Decision Making (Record no. 1653)

MARC details
000 -LEADER
fixed length control field 00733cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1987 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0314852425
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gross Charles W
245 ## - TITLE STATEMENT
Title Marketing : Concepts and Decision Making
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. West Publishing
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 700pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 2043
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Gross Charles W,Marketing : Concepts and Decis,Peterson Robin,Marketing Mix,Wholesaling,New Product Management,Direct Marketing,Segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4345
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Marketing-Compact Shelves 24/04/1998 0.00   658.8 GRO 2043 23/09/2014 0.00 23/09/2014 Book

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