Marketing (Record no. 1637)

MARC details
000 -LEADER
fixed length control field 00646cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1985 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333397355
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker Michael J
245 ## - TITLE STATEMENT
Title Marketing
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hampshire
Name of publisher, distributor, etc. Macmillan
Date of publication, distribution, etc. 1985
300 ## - PHYSICAL DESCRIPTION
Extent 503pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 2383
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Baker Michael J,Marketing,Consumer Behavior,Segmentation,Distribution
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4320
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
Withdrawn   Dewey Decimal Classification     Main Library Main Library Marketing-Compact Shelves 23/04/1998 0.00   658.8 BAK 2383 23/09/2014 0.00 23/09/2014 Book Withdrawn on 07-06-2024

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