Competitive Marketing : A Strategic Approach (Record no. 1624)

MARC details
000 -LEADER
fixed length control field 00662cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1987 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0046582657
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number OSH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Shaughnessy J
245 ## - TITLE STATEMENT
Title Competitive Marketing : A Strategic Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. George Allen
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 372pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 2703
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,O'Shaughnessy J,Competitive Marketing : A Stra,Marketing,Marketing Mix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4303
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Marketing-Compact Shelves 22/04/1998 0.00   658.8 OSH 2703 23/09/2014 0.00 23/09/2014 Book

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