Marketing Principles and Strategies (Record no. 1613)

MARC details
000 -LEADER
fixed length control field 00773cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1987 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0394351916
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SCH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schewe Charles
245 ## - TITLE STATEMENT
Title Marketing Principles and Strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Random House
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 673pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 1659
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Schewe Charles,Marketing Principles and Strat,Marketing Environment,Buyer Behaviour,Segmentation,Product Development,Pricing,Retailing,Promotion,Industrial Marketing,International Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4283
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Marketing-Compact Shelves 20/04/1998 0.00 1 658.8 SCH 1659 15/03/2019 08/02/2019 0.00 23/09/2014 Book

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