Market Segmentation : Using Niche Marketing to Exploit New Markets (Record no. 1609)

MARC details
000 -LEADER
fixed length control field 00448cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1994 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170941628
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter WEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Weinstein Art
245 ## - TITLE STATEMENT
Title Market Segmentation : Using Niche Marketing to Exploit New Markets
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago
Name of publisher, distributor, etc Probus
Date of publication, distribution, etc 1994
300 ## - PHYSICAL DESCRIPTION
Extent 295p
520 ## - Remark
Summary, etc Master : 6369
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type
    Dewey Decimal Classification     Main Library Main Library Marketing-Compact Shelves 18/04/1998 0.00   658.8 WEI 6369 23/09/2014 0.00 Book Foreign Book
          Main Library Main Library Marketing-Compact Shelves 18/04/1998 0.00   658.8 WEI 6430 23/09/2014 0.00 Book  

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