Marketing Channels (Record no. 1605)

MARC details
000 -LEADER
fixed length control field 00687cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1988 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013556820X
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number STE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stern Louis W.
245 ## - TITLE STATEMENT
Title Marketing Channels
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Prentice Hall Of India
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent 609pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 3025
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Stern Louis W.,Marketing Channels,El-Ansary Adel,Retailing,Legal MArketing,Marketing Service
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4263
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 18/04/1998 0.00   658.8 STE 3025 23/09/2014 0.00 23/09/2014 Book

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