Principles of Marketing (Record no. 1597)

MARC details
000 -LEADER
fixed length control field 00709cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1994 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174930043
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sherlekar S.A.
245 ## - TITLE STATEMENT
Title Principles of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Himalaya Publishing
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 17.20pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 6926
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Sherlekar S.A.,Principles of Marketing,Salvadore,Nirmala Prasad,Marketing Environment,Buyer Behaviour,Marketing Channels,Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4247
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library 18/04/1998 0.00 2 658.8 SHE 6926 26/09/2018 25/09/2018 0.00 23/09/2014 Book

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