Practice of Marketing (Record no. 1596)

MARC details
000 -LEADER
fixed length control field 00685cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1982 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0615098866
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Run
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Runyon Kenneth
245 ## - TITLE STATEMENT
Title Practice of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Columbus
Name of publisher, distributor, etc. Merrill
Date of publication, distribution, etc. 1982
300 ## - PHYSICAL DESCRIPTION
Extent 616pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 1245
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Runyon Kenneth,Practice of Marketing,Marketing Environment,Demography,Product Development,Consumer Behavior,Distribution
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 4246
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Lost Dewey Decimal Classification     Main Library Main Library 18/04/1998 0.00 658.8 Run 1245 09/04/2018 0.00 23/09/2014 Book

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