Marketing Management: Text and Cases An Indian Perspective (Record no. 15758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789381335390 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maheshwari Rajendra P |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Text and Cases An Indian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | International Book House Pvt Ltd |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 13.29; S.10p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 981894 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note | Inventory number | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Management | 08/05/2013 | Vakratund Book House | 276.50 | 10 | 658.8 MAH | 73460 | 07/02/2023 | 06/02/2023 | 395.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Marketing Management | 04/06/2014 | Apna Book Suppliers | 318.75 | 12 | 658.8 MAH | 76989 | 07/02/2023 | 06/02/2023 | 425.00 | 23/09/2014 | Book | Indian Book | 1 |
