Marketing Strategies and Management: A Sectoral Analysis (Record no. 15611)

MARC details
000 -LEADER
fixed length control field 00616cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2014 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177083705
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number UPA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Upahyaya Makarand
245 ## - TITLE STATEMENT
Title Marketing Strategies and Management: A Sectoral Analysis
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New Century Publications
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 164p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 979545
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note Inventory number
        Main Library Main Library Marketing Management 17/02/2014 Continental Book Suppliers 413.00 2 658.8 UPA 75144 18/11/2017 11/11/2017 590.00 23/09/2014 Book Indian Book  

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