Services Marketing: Integrating Customer Focus Across the Firm (Record no. 15552)

MARC details
000 -LEADER
fixed length control field 00594cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026812
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A
245 ## - TITLE STATEMENT
Title Services Marketing: Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc McGraw Hill Education (India) Private Limited
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 711p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pandit, Ajay
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Public note Checked out Collection code Subject type
    Dewey Decimal Classification     Main Library Main Library Compact Shelf 22/06/2013 Book Base 476.00 Foreign Book   5 658.8 ZEI/BIT 73476 24/01/2023 09/01/2023 595.00 Book Indian Book      
          Main Library Main Library Service Marketing 22/06/2013 Book Base 476.00     3 658.8 ZEI/BIT 73477 23/01/2023 21/01/2023 595.00 Book Indian Book      
          Main Library Main Library Service Marketing 22/07/2013 Apna Book Suppliers 476.00     10 658.8 ZEI 74454 23/01/2023 10/01/2023 595.00 Book Indian Book      
          Main Library Main Library Service Marketing 07/02/2014 Apna Book Suppliers 476.00     7 658.8 ZEI/BIT 75058 26/10/2023 11/10/2023 595.00 Book Indian Book      
          Main Library Main Library Service Marketing 07/02/2014 Apna Book Suppliers 476.00     1 658.8 ZEI/BIT 75059 13/08/2019 13/08/2019 595.00 Book Indian Book 20/08/2019    
    Dewey Decimal Classification     Main Library Main Library Compact Shelf 07/02/2014 Apna Book Suppliers 476.00 Foreign Book   5 658.8 ZEI/BIT 75060 02/12/2024 27/11/2024 595.00 Book Indian Book      
          Main Library Main Library Service Marketing 07/02/2014 Apna Book Suppliers 476.00     9 658.8 ZEI/BIT 75061 29/11/2024 27/11/2024 595.00 Book Indian Book      
          Main Library Main Library Service Marketing 07/02/2014 Apna Book Suppliers 476.00     2 658.8 ZEI/BIT 75062 17/10/2023 16/10/2023 595.00 Book Indian Book      
    Dewey Decimal Classification     Main Library Main Library Service Marketing 23/08/2016 Navkar Book Distributors 543.75 Foreign Book   3 658.8 ZEI 94298 12/08/2019 12/08/2019 725.00 Book   19/08/2019 Text book Marketing
    Dewey Decimal Classification     Main Library Main Library Marketing 24/03/2017 Swami Books 580.00 Foreign Book   14 658.8 ZEI 98821 04/12/2024 13/11/2024 725.00 Book     Text book  

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