Social Marketing: Influencing Behaviors for Good (Record no. 15249)

MARC details
000 -LEADER
fixed length control field 00612cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110200
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEE/KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lee Nancy R
245 ## - TITLE STATEMENT
Title Social Marketing: Influencing Behaviors for Good
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Publications
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 502p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler Philip
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 978221
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note Inventory number
        Main Library Main Library Social Marketing 03/09/2013 Ashtavinayak Book Centre 440.00 2 1 658.8 LEE/KOT 74634 10/02/2025 03/12/2024 550.00 23/09/2014 Book Indian Book  

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