Market Your Way To Growth: 8 Ways to Win (Record no. 14765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126540365 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Market Your Way To Growth: 8 Ways to Win |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | John Wiley & Sons, Inc. |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 212p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market Share |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International Expansion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Milton |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Source of classification or shelving scheme | Collection code | Subject type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Management | 12/03/2013 | Apna Book Suppliers | 412.50 | 658.8 KOT/KOT | 73055 | 16/09/2022 | 10/09/2022 | 550.00 | Book | ||||||||||
| Main Library | Main Library | Marketing | 17/02/2016 | Apna Book Suppliers | 412.50 | 658.8 KOT | 80472 | 27/01/2025 | 20/01/2025 | 550.00 | Book | Foreign Book | Dewey Decimal Classification | Reference book | Marketing | ||||||
| Main Library | Main Library | Marketing | 10/11/2016 | Apna Book Suppliers | 467.50 | 658.8 KOT | 94727 | 26/09/2019 | 16/09/2019 | 550.00 | Book | Foreign Book | Dewey Decimal Classification | Reference book | Marketing | 5 |
