Marketing Research (Record no. 14684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126531189 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker David A |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 701p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar V |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 975803 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Research | 10/01/2012 | Book Base | 549.00 | 3 | 658.83 AAK | 51488 | 10/11/2016 | 03/11/2016 | 400.77 | 23/09/2014 | Book | Foreign Book | |||||
| Main Library | Main Library | Marketing Research | 10/01/2012 | Book Base | 549.00 | 6 | 658.83 AAK | 51489 | 06/02/2023 | 31/01/2023 | 400.77 | 23/09/2014 | Book | Foreign Book | |||||
| Main Library | Main Library | Markeitng Research | 11/07/2012 | Apna Book Suppliers | 439.20 | 7 | 658.83 AAK/KUM | 56028 | 18/12/2023 | 11/12/2023 | 549.00 | 23/09/2014 | Book | Indian Book | |||||
| Main Library | Main Library | Markeitng Research | 09/02/2013 | Apna Book House | 411.75 | 4 | 658.83 AAK | 72926 | 16/01/2024 | 18/12/2023 | 549.00 | 23/09/2014 | Book | Indian Book | 3 |
