Service Marketing: Integrating Customer Focus Across the Firm (Record no. 14662)

MARC details
000 -LEADER
fixed length control field 00686cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070700994
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithmal Valarie
245 ## - TITLE STATEMENT
Title Service Marketing: Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Education Private Limited
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 763p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner Mary Jo
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 975767
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Service Marketing 08/08/2011 Apna Book Suppliers 543.33 22 1 658.8 ZEI/BIT 41647 04/11/2018 28/10/2018 28/10/2018 550.00 23/09/2014 Book Indian Book
        Main Library Main Library Service Marketing 08/08/2011 Apna Book Suppliers 543.33 29 2 658.8 ZEI/BIT 41648   23/01/2023 21/01/2023 550.00 23/09/2014 Book Indian Book
        Main Library Main Library Service Marketing 08/08/2011 Apna Book Suppliers 543.33 30 2 658.8 ZEI/BIT 41649   05/12/2022 21/11/2022 550.00 23/09/2014 Book Indian Book
        Main Library Main Library Service Marketing 09/02/2013 Apna Book House 440.00 37 6 658.8 ZEI 72905   05/12/2022 21/11/2022 550.00 23/09/2014 Book Indian Book

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