Public Relations, Publicity (Record no. 14402)

MARC details
000 -LEADER
fixed length control field 00638cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1983 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 87005449X
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Item number EHR/KAH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ehrenkranz Lois B
245 ## - TITLE STATEMENT
Title Public Relations, Publicity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Fairchild Publications
Date of publication, distribution, etc. 1983
300 ## - PHYSICAL DESCRIPTION
Extent 231p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative Ideas, Media, Placement Techniques
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kahn Gilbert R
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 974611
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing, Public Relations 20/03/2012 0.00 1 659.2 EHR/KAH 46166 07/04/2015 31/03/2015 0.00 23/09/2014 Book Foreign Book

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