Twenty Two Immutable Laws of Marketing (Record no. 14390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 088730592X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RIE/TRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries Al |
| 245 ## - TITLE STATEMENT | |
| Title | Twenty Two Immutable Laws of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | HarperCollins |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 143p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout Jack |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 974599 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Shelving location | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 04/08/1999 | Sterling Book House | 70.00 | 7 | 8 | 658.8 RIE | 8497 | 07/10/2024 | 30/09/2024 | 70.00 | 23/09/2014 | Book | |||||||
| Withdrawn | Main Library | Main Library | 04/08/1999 | Sterling Book House | 50.00 | 658.8 RIE | 5838 | 23/09/2014 | 50.00 | 23/09/2014 | Book | Dewey Decimal Classification | ||||||||
| Withdrawn | Main Library | Main Library | 04/08/1999 | Sterling Book House | 50.00 | 658.8 RIE | 5874 | 23/09/2014 | 50.00 | 23/09/2014 | Book | Dewey Decimal Classification | ||||||||
| Main Library | Main Library | 20/03/2012 | 0.00 | 14 | 15 | 658.8 RIE/TRO | 46155 | 22/12/2022 | 05/12/2022 | 0.00 | 23/09/2014 | Book | Marketing Management | Foreign Book |
