Integrated Branding (Record no. 14199)

MARC details
000 -LEADER
fixed length control field 00606cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749445256
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number LEP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lepla F Joseph
245 ## - TITLE STATEMENT
Title Integrated Branding
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page India
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 299p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management, Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parker Lynn M
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 973987
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note Total Renewals Source of classification or shelving scheme
        Main Library Main Library Branding 07/01/2012 Book Base 395.00 1 659 LEP 50306 30/05/2016 17/05/2016 288.35 23/09/2014 Book Indian Book    
        Main Library Main Library Branding 07/01/2012 Book Base 395.00 1 659 LEP 50307 30/07/2019 13/07/2019 288.35 23/09/2014 Book Indian Book 1  
        Main Library Main Library Branding-Compact Shelves 07/01/2012 Book Base 395.00 2 659 LEP 50308 08/08/2018 01/08/2018 288.35 23/09/2014 Book Indian Book   Dewey Decimal Classification
        Main Library Main Library Branding-Compact Shelves 10/01/2012 Apna Book Suppliers 395.00 1 659 LEP 53507 04/05/2022 21/03/2022 379.20 23/09/2014 Book Indian Book   Dewey Decimal Classification

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