Cracking The Ad Code (Record no. 13735)

MARC details
000 -LEADER
fixed length control field 00406cam a22001574a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781107646476
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter GOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Goldenberg, Jacob...et. al.
245 ## - TITLE STATEMENT
Title Cracking The Ad Code
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Cambridge University Press
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent x, 168p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Public note Collection Type Source of classification or shelving scheme Collection code Subject type
        Main Library Main Library Advertising 11/01/2012 Book Base 350.00   2 659 GOL 52363 12/03/2016 06/03/2016 255.50 Book Foreign Book        
        Main Library Main Library Advertising 18/03/2016 Cambridge University Press 296.25     659 GOL 92022 21/02/2018 16/02/2018 395.00 Book   Foreign Book Dewey Decimal Classification Reference book Marketing

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