Marketing Management: Concepts, Cases, Challenges and Trends (Record no. 13622)

MARC details
000 -LEADER
fixed length control field 00483cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120332591
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter GOV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Govindarajan Madabusi
245 ## - TITLE STATEMENT
Title Marketing Management: Concepts, Cases, Challenges and Trends
250 ## - EDITION STATEMENT
Edition statement 2nd Revised
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc PHI Learning
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 332p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales and Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Public note Source of classification or shelving scheme Collection Type
        Main Library Main Library Marketing Management 15/04/2008 Apna Book Suppliers 212.50   1 658.8 GOV 17972 20/02/2023 03/02/2023 250.00 Book Indian Book    
        Main Library Main Library Marketing-Compact Shelves 05/01/2012 Book Base 250.00     658.8 GOV 47536 21/04/2017 17/04/2017 182.50 Book Indian Book Dewey Decimal Classification Indian Book
        Main Library Main Library Marketing Management 05/01/2012 Book Base 250.00   2 658.8 GOV 47537 07/11/2023 31/10/2023 182.50 Book Indian Book   Indian Book
        Main Library Main Library Marketing-Compact Shelves 05/01/2012 Book Base 250.00   1 658.8 GOV 47538 08/09/2019 31/08/2019 182.50 Book Indian Book Dewey Decimal Classification Indian Book
        Main Library Main Library Marketing Management 05/01/2012 Book Base 250.00   3 658.8 GOV 47539 07/02/2023 03/02/2023 182.50 Book Indian Book    
        Main Library Main Library Marketing-Compact Shelves 11/01/2012 Book Base 250.00     658.8 GOV 52198 05/04/2016 03/04/2016 182.50 Book Indian Book Dewey Decimal Classification Indian Book

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