Predictive Modelling in Strategic Marketing (Record no. 13509)

MARC details
000 -LEADER
fixed length control field 00612cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120336346
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rao Purba Halady
245 ## - TITLE STATEMENT
Title Predictive Modelling in Strategic Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 160p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics, Finance, Business and Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 972305
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 05/01/2012 Book Base 175.00 1 658.8 RAO 47568 01/04/2025 21/03/2025 127.75 23/09/2014 Book Indian Book
        Main Library Main Library Marketing Management 05/01/2012 Book Base 175.00   658.8 RAO 47569 23/09/2014   127.75 23/09/2014 Book Indian Book
        Main Library Main Library Marketing Management 05/01/2012 Book Base 175.00 2 658.8 RAO 47570 14/11/2017 03/11/2017 127.75 23/09/2014 Book Indian Book
        Main Library Main Library Marketing Management 05/01/2012 Book Base 175.00 1 658.8 RAO 47571 12/05/2018 02/05/2018 127.75 23/09/2014 Book Indian Book
        Main Library Main Library Marketing-Compact Shelves 10/01/2012 Book Base 175.00   658.8 RAO 51816 23/09/2014   127.75 23/09/2014 Book Indian Book
        Main Library Main Library Marketing-Compact Shelves 10/01/2012 Book Base 175.00   658.8 RAO 51817 23/09/2014   127.75 23/09/2014 Book Indian Book
        Main Library Main Library Marketing-Compact Shelves 10/01/2012 Book Base 175.00   658.8 RAO 51818 23/09/2014   127.75 23/09/2014 Book Indian Book
        Main Library Main Library Marketing-Compact Shelves 10/01/2012 Book Base 175.00   658.8 RAO 51819 23/09/2014   127.75 23/09/2014 Book Indian Book

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