Predictive Modelling in Strategic Marketing (Record no. 13509)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00612cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120336346 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao Purba Halady |
| 245 ## - TITLE STATEMENT | |
| Title | Predictive Modelling in Strategic Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | PHI Learning |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics, Finance, Business and Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 972305 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Management | 05/01/2012 | Book Base | 175.00 | 1 | 658.8 RAO | 47568 | 01/04/2025 | 21/03/2025 | 127.75 | 23/09/2014 | Book | Indian Book | ||||
| Main Library | Main Library | Marketing Management | 05/01/2012 | Book Base | 175.00 | 658.8 RAO | 47569 | 23/09/2014 | 127.75 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Marketing Management | 05/01/2012 | Book Base | 175.00 | 2 | 658.8 RAO | 47570 | 14/11/2017 | 03/11/2017 | 127.75 | 23/09/2014 | Book | Indian Book | ||||
| Main Library | Main Library | Marketing Management | 05/01/2012 | Book Base | 175.00 | 1 | 658.8 RAO | 47571 | 12/05/2018 | 02/05/2018 | 127.75 | 23/09/2014 | Book | Indian Book | ||||
| Main Library | Main Library | Marketing-Compact Shelves | 10/01/2012 | Book Base | 175.00 | 658.8 RAO | 51816 | 23/09/2014 | 127.75 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Marketing-Compact Shelves | 10/01/2012 | Book Base | 175.00 | 658.8 RAO | 51817 | 23/09/2014 | 127.75 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Marketing-Compact Shelves | 10/01/2012 | Book Base | 175.00 | 658.8 RAO | 51818 | 23/09/2014 | 127.75 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Marketing-Compact Shelves | 10/01/2012 | Book Base | 175.00 | 658.8 RAO | 51819 | 23/09/2014 | 127.75 | 23/09/2014 | Book | Indian Book |
