Marketing Research (Record no. 13420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00496cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b1900 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126529353 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Cutter | MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcdaniel, Carl |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Wiley Student Edition |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 792p. |
| Accompanying material | With CD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Research | 10/01/2012 | Book Base | 549.00 | 2 | 658.83 MCD | 51490 | 04/02/2019 | 27/01/2019 | 400.77 | Book | Foreign Book | ||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Research | 10/01/2012 | Book Base | 549.00 | 1 | 658.83 MCD | 51491 | 28/02/2022 | 21/02/2022 | 400.77 | Book | Foreign Book | ||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing, 6th Floor | 18/02/2016 | Suresh Book Suppliers | 591.20 | 658.83 MCD | 88295 | 11/04/2022 | 14/03/2022 | 739.00 | Book | Foreign Book | Marketing |
