Philosophy of Branding: Great Philosophers Think Brands (Record no. 13330)

MARC details
000 -LEADER
fixed length control field 00595cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749443238
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number BRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Braun Thom
245 ## - TITLE STATEMENT
Title Philosophy of Branding: Great Philosophers Think Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page India
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 192p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands, Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 971742
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note Source of classification or shelving scheme
        Main Library Main Library Branding 16/09/2011 Apna Book Suppliers 200.00 3 659 BRA 41746 21/02/2023 20/02/2023 250.00 23/09/2014 Book Indian Book  
        Main Library Main Library Branding 07/01/2012 Book Base 250.00   659 BRA 48612 23/09/2014   182.50 23/09/2014 Book Indian Book  
        Main Library Main Library Branding-Compact Shelves 07/01/2012 Book Base 250.00 2 659 BRA 48613 12/02/2018 10/01/2018 182.50 23/09/2014 Book Indian Book Dewey Decimal Classification
        Main Library Main Library Branding-Compact Shelves 07/01/2012 Book Base 250.00 3 659 BRA 48614 24/07/2017 17/07/2017 182.50 23/09/2014 Book Indian Book Dewey Decimal Classification
        Main Library Main Library Branding-Compact Shelves 10/01/2012 Book Base 250.00 1 659 BRA 51255 27/04/2022 18/04/2022 182.50 23/09/2014 Book Indian Book Dewey Decimal Classification
        Main Library Main Library Branding-Compact Shelves 10/01/2012 Book Base 250.00 4 659 BRA 51256 24/09/2019 17/09/2019 182.50 23/09/2014 Book Indian Book Dewey Decimal Classification

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