Media Monoliths: How Great Media Brands Thrive and Survive (Record no. 13183)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00609cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749444037 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | TUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tungate Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Media Monoliths: How Great Media Brands Thrive and Survive |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 280p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media Brands, Social Media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 970969 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Branding | 07/01/2012 | Book Base | 525.00 | 1 | 659 TUN | 50481 | 25/10/2017 | 14/10/2017 | 383.25 | 23/09/2014 | Book | Indian Book | |||||
| Main Library | Main Library | Branding | 07/01/2012 | Book Base | 525.00 | 10 | 659 TUN | 50482 | 27/12/2022 | 28/07/2022 | 383.25 | 23/09/2014 | Book | Indian Book | 4 | ||||
| Main Library | Main Library | General Management | 07/01/2012 | Book Base | 525.00 | 2 | 659 TUN | 50483 | 05/09/2023 | 24/08/2023 | 383.25 | 23/09/2014 | Book | Indian Book |
