Sales Promotion: How To Create Implement and Integrate Campaigns That Really Work (Record no. 13179)

MARC details
000 -LEADER
fixed length control field 00656cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749457044
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81
Item number MUL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mullin Roddy
245 ## - TITLE STATEMENT
Title Sales Promotion: How To Create Implement and Integrate Campaigns That Really Work
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page India
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 262p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales Management, Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 970952
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note Total Renewals Source of classification or shelving scheme
        Main Library Main Library Sales Management, 6th floor library 08/08/2011 Apna Book Suppliers 316.00 1 658.81 MUL 41664 10/01/2015 08/01/2015 395.00 23/09/2014 Book Indian Book    
        Main Library Main Library Sales Management 07/01/2012 Book Base 495.00 4 658.81 MUL 48898 14/12/2016 24/11/2016 361.35 23/09/2014 Book Indian Book    
        Main Library Main Library Sales Management 07/01/2012 Book Base 495.00 5 658.81 MUL 48899 15/10/2022 10/10/2022 361.35 23/09/2014 Book Indian Book    
        Main Library Main Library Sales Management, 6th floor library 07/01/2012 Book Base 495.00 1 658.81 MUL 48900 21/01/2015 06/01/2015 361.35 23/09/2014 Book Indian Book    
        Main Library Main Library Sales Management 07/01/2012 Book Base 495.00 9 658.81 MUL 50464 06/10/2023 09/09/2023 361.35 23/09/2014 Book Indian Book 2  
        Main Library Main Library Sales Management, 6th Floor 07/01/2012 Book Base 495.00 4 658.81 MUL 50465 14/08/2024 09/08/2024 361.35 23/09/2014 Book Indian Book   Dewey Decimal Classification
        Main Library Main Library Sales Management, 6th Floor 07/01/2012 Book Base 495.00 4 658.81 MUL 50466 18/11/2022 09/11/2022 361.35 23/09/2014 Book Indian Book   Dewey Decimal Classification

Powered by Koha