Brand Royalty: How The Worlds Top 100 Brands Thrive and Survive (Record no. 13128)

MARC details
000 -LEADER
fixed length control field 00636cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749444396
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number HAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Haig Matt
245 ## - TITLE STATEMENT
Title Brand Royalty: How The Worlds Top 100 Brands Thrive and Survive
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page India
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 310p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Innovation Brands, Design Brands , Evolution Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 970746
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note Source of classification or shelving scheme
        Main Library Main Library Branding, 6th floor library 08/08/2011 Apna Book Suppliers 316.00 5 7 659 HAI 41665 04/01/2025 28/12/2024 395.00 23/09/2014 Book Indian Book  
        Main Library Main Library Branding-Compact Shelves 07/01/2012 Book Base 395.00 2   659 HAI 50258 03/08/2015 25/07/2015 288.35 23/09/2014 Book Indian Book Dewey Decimal Classification
        Main Library Main Library Branding 07/01/2012 Book Base 395.00 15 4 659 HAI 50259 20/09/2023 29/08/2023 288.35 23/09/2014 Book Indian Book  
        Main Library Main Library Branding-Compact Shelves 07/01/2012 Book Base 395.00 5 3 659 HAI 50260 28/08/2019 19/08/2019 288.35 23/09/2014 Book Indian Book Dewey Decimal Classification

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