Brand Royalty: How The Worlds Top 100 Brands Thrive and Survive (Record no. 13128)
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000 -LEADER | |
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fixed length control field | 00636cam a22001814a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b2008 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749444396 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Item number | HAI |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Haig Matt |
245 ## - TITLE STATEMENT | |
Title | Brand Royalty: How The Worlds Top 100 Brands Thrive and Survive |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Kogan Page India |
Date of publication, distribution, etc. | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 310p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Innovation Brands, Design Brands , Evolution Brands |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 970746 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note | Source of classification or shelving scheme |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Library | Main Library | Branding, 6th floor library | 08/08/2011 | Apna Book Suppliers | 316.00 | 5 | 7 | 659 HAI | 41665 | 04/01/2025 | 28/12/2024 | 395.00 | 23/09/2014 | Book | Indian Book | |||||
Main Library | Main Library | Branding-Compact Shelves | 07/01/2012 | Book Base | 395.00 | 2 | 659 HAI | 50258 | 03/08/2015 | 25/07/2015 | 288.35 | 23/09/2014 | Book | Indian Book | Dewey Decimal Classification | |||||
Main Library | Main Library | Branding | 07/01/2012 | Book Base | 395.00 | 15 | 4 | 659 HAI | 50259 | 20/09/2023 | 29/08/2023 | 288.35 | 23/09/2014 | Book | Indian Book | |||||
Main Library | Main Library | Branding-Compact Shelves | 07/01/2012 | Book Base | 395.00 | 5 | 3 | 659 HAI | 50260 | 28/08/2019 | 19/08/2019 | 288.35 | 23/09/2014 | Book | Indian Book | Dewey Decimal Classification |