Brand Rejuvenation (Record no. 13127)

MARC details
000 -LEADER
fixed length control field 00579cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749448950
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number LEH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lehu Jean Marc
245 ## - TITLE STATEMENT
Title Brand Rejuvenation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page India
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 272p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding, Advertising, Brand Value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 970743
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     Main Library Main Library Branding-Compact Shelves 07/01/2012 Book Base 395.00 3 659 LEH 50255 15/11/2016 02/11/2016 288.35 23/09/2014 Book Indian Book
    Dewey Decimal Classification     Main Library Main Library Branding-Compact Shelves 07/01/2012 Book Base 395.00 1 659 LEH 50256 24/09/2021 02/11/2017 288.35 23/09/2014 Book Indian Book
    Dewey Decimal Classification     Main Library Main Library Branding-Compact Shelves 07/01/2012 Book Base 395.00 1 659 LEH 50257 26/02/2018 19/02/2018 288.35 23/09/2014 Book Indian Book

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