How To Advertise (Record no. 13084)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00619cam a22002054a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749442330 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | ROM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roman Kenneth |
| 245 ## - TITLE STATEMENT | |
| Title | How To Advertise |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding, Campaigns, Strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maas Jane |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 970560 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Branding | 07/01/2012 | Book Base | 295.00 | 4 | 1 | 659 ROM | 50072 | 14/09/2019 | 07/09/2019 | 215.35 | 23/09/2014 | Book | Indian Book | ||||
| Main Library | Main Library | Branding | 07/01/2012 | Book Base | 295.00 | 659 ROM | 50073 | 23/09/2014 | 215.35 | 23/09/2014 | Book | Indian Book | |||||||
| Main Library | Main Library | Branding | 07/01/2012 | Book Base | 295.00 | 659 ROM | 50074 | 23/09/2014 | 215.35 | 23/09/2014 | Book | Indian Book |
