Marketing (Record no. 13067)

MARC details
000 -LEADER
fixed length control field 00464cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788130914985
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter ROW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rowson, Pauline
245 ## - TITLE STATEMENT
Title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc Viva Publications
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 2194p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Successful
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Material
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Source of classification or shelving scheme Subject type
        Reference book Main Library Main Library Marketing 07/01/2012 Book Base 250.00   658.8 ROW 49999 23/09/2014 182.50 Book Indian Book    
        Reference book Main Library Main Library Marketing-Compact Shelves 17/02/2016 Apna Book Suppliers 175.00   658.8 ROW 87233 17/03/2016 250.00 Book Indian Book Dewey Decimal Classification Marketing

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