Experiential Marketing: Myths and Realities (Record no. 13042)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788130914756 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaul Subhashini |
| 245 ## - TITLE STATEMENT | |
| Title | Experiential Marketing: Myths and Realities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | Viva Publications |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 108p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 970202 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note | Source of acquisition | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Management | 01/03/2012 | 0.00 | 1 | 658.8 KAU | 45886 | 26/11/2018 | 21/11/2018 | 0.00 | 23/09/2014 | Book | Indian Book | |||||||
| Main Library | Main Library | Marketing Management | 07/01/2012 | 175.00 | 1 | 658.8 KAU | 49711 | 27/02/2020 | 27/02/2020 | 127.75 | 23/09/2014 | Book | Indian Book | Book Base | 1 | 12/03/2020 | ||||
| Main Library | Main Library | Marketing Management | 07/01/2012 | 175.00 | 1 | 658.8 KAU | 49712 | 13/09/2015 | 04/09/2015 | 127.75 | 23/09/2014 | Book | Indian Book | Book Base | ||||||
| Main Library | Main Library | Marketing Management | 07/01/2012 | 175.00 | 658.8 KAU | 49713 | 23/09/2014 | 127.75 | 23/09/2014 | Book | Indian Book | Book Base |
