Product and Brand Management (Record no. 12893)
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000 -LEADER | |
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fixed length control field | 00531cam a22001694a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b2007 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8174465499 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Item number | MAT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mathur U C |
245 ## - TITLE STATEMENT | |
Title | Product and Brand Management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Excel Publishers |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 534p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 969828 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note | Checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Library | Main Library | Advertising | 05/10/2007 | Suresh Book Suppliers | 276.25 | 16 | 4 | 659 Mat | 17132 | 05/10/2023 | 28/07/2023 | 325.00 | 23/09/2014 | Book | Indian Book | |||||
Main Library | Main Library | Branding | 14/07/2010 | Book Base | 260.00 | 12 | 1 | 659 MAT | 22092 | 04/12/2023 | 22/11/2023 | 325.00 | 23/09/2014 | Book | Indian Book | |||||
Main Library | Main Library | Branding | 14/07/2010 | Book Base | 260.00 | 15 | 659 MAT | 22093 | 30/11/2022 | 24/11/2022 | 325.00 | 23/09/2014 | Book | Indian Book | ||||||
Main Library | Main Library | Advertising-Compact Shelves | 14/07/2010 | Book Base | 260.00 | 659 MAT | 22094 | 23/09/2014 | 325.00 | 23/09/2014 | Book | Indian Book | ||||||||
Main Library | Main Library | Advertising-Compact Shelves | 14/07/2010 | Book Base | 260.00 | 659 MAT | 22095 | 23/09/2014 | 325.00 | 23/09/2014 | Book | Indian Book | ||||||||
Main Library | Main Library | Branding | 14/07/2010 | Book Base | 260.00 | 20 | 2 | 659 MAT | 22096 | 02/08/2024 | 27/04/2024 | 325.00 | 23/09/2014 | Book | Indian Book | |||||
Main Library | Main Library | Branding | 07/01/2012 | Book Base | 350.00 | 13 | 659 MAT | 49337 | 29/04/2024 | 25/04/2024 | 255.50 | 23/09/2014 | Book | Indian Book | ||||||
Main Library | Main Library | Branding | 07/01/2012 | Book Base | 350.00 | 21 | 3 | 659 MAT | 49338 | 01/12/2019 | 20/11/2019 | 255.50 | 23/09/2014 | Book | Indian Book | |||||
Main Library | Main Library | Branding | 07/01/2012 | Book Base | 350.00 | 19 | 659 MAT | 49339 | 14/03/2023 | 14/03/2023 | 255.50 | 23/09/2014 | Book | Indian Book | 21/03/2023 |