Product and Brand Management (Record no. 12893)

MARC details
000 -LEADER
fixed length control field 00531cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174465499
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathur U C
245 ## - TITLE STATEMENT
Title Product and Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Excel Publishers
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 534p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 969828
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note Checked out
        Main Library Main Library Advertising 05/10/2007 Suresh Book Suppliers 276.25 16 4 659 Mat 17132 05/10/2023 28/07/2023 325.00 23/09/2014 Book Indian Book  
        Main Library Main Library Branding 14/07/2010 Book Base 260.00 12 1 659 MAT 22092 04/12/2023 22/11/2023 325.00 23/09/2014 Book Indian Book  
        Main Library Main Library Branding 14/07/2010 Book Base 260.00 15   659 MAT 22093 30/11/2022 24/11/2022 325.00 23/09/2014 Book Indian Book  
        Main Library Main Library Advertising-Compact Shelves 14/07/2010 Book Base 260.00     659 MAT 22094 23/09/2014   325.00 23/09/2014 Book Indian Book  
        Main Library Main Library Advertising-Compact Shelves 14/07/2010 Book Base 260.00     659 MAT 22095 23/09/2014   325.00 23/09/2014 Book Indian Book  
        Main Library Main Library Branding 14/07/2010 Book Base 260.00 20 2 659 MAT 22096 02/08/2024 27/04/2024 325.00 23/09/2014 Book Indian Book  
        Main Library Main Library Branding 07/01/2012 Book Base 350.00 13   659 MAT 49337 29/04/2024 25/04/2024 255.50 23/09/2014 Book Indian Book  
        Main Library Main Library Branding 07/01/2012 Book Base 350.00 21 3 659 MAT 49338 01/12/2019 20/11/2019 255.50 23/09/2014 Book Indian Book  
        Main Library Main Library Branding 07/01/2012 Book Base 350.00 19   659 MAT 49339 14/03/2023 14/03/2023 255.50 23/09/2014 Book Indian Book 21/03/2023

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