Rural Marketing: Text and Cases (Record no. 12839)

MARC details
000 -LEADER
fixed length control field 00600cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174466402
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.13
Item number MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathur U C
245 ## - TITLE STATEMENT
Title Rural Marketing: Text and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Excel Publishers
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 496p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales and Marketing Management, Rural Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 969660
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note Total Renewals Checked out Source of classification or shelving scheme
        Main Library Main Library Rural Marketing 19/12/2008 Book Zone 265.00 1 338.13 MAT 18721 14/01/2016 09/01/2016 275.00 23/09/2014 Book Indian Book      
        Main Library Main Library Rural Marketing 19/12/2008 Book Zone 265.00 5 338.13 MAT 18722 30/03/2018 30/03/2018 275.00 23/09/2014 Book Indian Book 1 29/04/2018  
        Main Library Main Library Rural Marketing 07/01/2012 Book Base 295.00 6 338.13 MAT 49169 21/09/2017 09/08/2017 215.35 23/09/2014 Book Indian Book      
        Main Library Main Library Rural Marketing 07/01/2012 Book Base 295.00 3 338.13 MAT 49170 19/09/2024 23/07/2024 215.35 23/09/2014 Book Indian Book 1    
        Main Library Main Library   07/01/2012 Book Base 295.00 1 338.13 MAT 49171 03/01/2015 30/12/2014 215.35 23/09/2014 Book C-24     Dewey Decimal Classification

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