Why CRM Doesnt Work: How To Win by Letting Customers Manage The Relationship (Record no. 12740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479cam a22001694a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749442415 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | NEW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newell, Frederick |
| 245 ## - TITLE STATEMENT | |
| Title | Why CRM Doesnt Work: How To Win by Letting Customers Manage The Relationship |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan Page India |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 263p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer Relation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Public note | Collection Type | Source of classification or shelving scheme | Collection code | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Management, CRM | 07/01/2012 | Book Base | 395.00 | 658.8 NEW | 48850 | 07/09/2016 | 28/06/2016 | 288.35 | Book | Indian Book | |||||||||
| Main Library | Main Library | Marketing Management, CRM | 07/01/2012 | Book Base | 395.00 | 658.8 NEW | 48851 | 23/09/2014 | 288.35 | Book | Indian Book | ||||||||||
| Main Library | Main Library | Marketing Management, CRM | 07/01/2012 | Book Base | 395.00 | 658.8 NEW | 48852 | 23/09/2014 | 288.35 | Book | Indian Book | ||||||||||
| Main Library | Main Library | CRM | 17/02/2016 | Vimal Book Traders | 296.25 | 658.8 NEW | 87100 | 03/02/2019 | 27/01/2019 | 395.00 | Book | Foreign Book | Dewey Decimal Classification | Reference book | Marketing |
