Branded Entertainment: Product Placement and Brand Strategy In The Entertainment Business (Record no. 12723)
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000 -LEADER | |
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fixed length control field | 00599cam a22001694a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b2007 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749451516 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Item number | LEH |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lehu Jean Marc |
245 ## - TITLE STATEMENT | |
Title | Branded Entertainment: Product Placement and Brand Strategy In The Entertainment Business |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Kogan Page India |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 280p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 969268 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Library | Main Library | Branding | 07/01/2012 | Book Base | 395.00 | 6 | 8 | 659 LEH | 48777 | 18/10/2023 | 11/10/2023 | 288.35 | 23/09/2014 | Book | Indian Book | ||||
Main Library | Main Library | Branding | 07/01/2012 | Book Base | 395.00 | 3 | 1 | 659 LEH | 48778 | 30/10/2017 | 23/10/2017 | 288.35 | 23/09/2014 | Book | Indian Book | ||||
Main Library | Main Library | Branding | 07/01/2012 | Book Base | 395.00 | 6 | 659 LEH | 48779 | 25/09/2023 | 14/09/2023 | 288.35 | 23/09/2014 | Book | Indian Book |