Global Brand Strategy: Unloking Brand Potential Across Countries, Cultures and Markets (Record no. 12712)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749442132 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | GEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gelder Sicco Van |
| 245 ## - TITLE STATEMENT | |
| Title | Global Brand Strategy: Unloking Brand Potential Across Countries, Cultures and Markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 272p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global Brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 969213 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Advertising-Compact Shelves | 24/07/2010 | Book Base | 260.00 | 659 GEL | 22562 | 23/09/2014 | 325.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Branding, 6th floor library | 24/07/2010 | Book Base | 260.00 | 659 GEL | 22563 | 23/09/2014 | 325.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Brands | 24/07/2010 | Book Base | 260.00 | 2 | 659 GEL | 22564 | 28/09/2016 | 325.00 | 23/09/2014 | Book | Indian Book | 18/09/2016 | ||||
| Main Library | Main Library | Brands | 24/07/2010 | Book Base | 260.00 | 659 GEL | 22565 | 23/09/2014 | 325.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Advertising-Compact Shelves | 24/07/2010 | Book Base | 260.00 | 659 GEL | 22566 | 23/09/2014 | 325.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Branding, 6th floor library | 07/01/2012 | Book Base | 325.00 | 659 GEL | 48720 | 23/09/2014 | 237.25 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Branding, 6th floor library | 07/01/2012 | Book Base | 325.00 | 1 | 659 GEL | 48721 | 21/02/2022 | 237.25 | 23/09/2014 | Book | Indian Book | 16/02/2022 | ||||
| Main Library | Main Library | Branding, 6th floor library | 07/01/2012 | Book Base | 325.00 | 659 GEL | 48722 | 23/09/2014 | 237.25 | 23/09/2014 | Book | Indian Book |
