Repositioning: Marketing In An Era of Competition, Change and Crisis (Record no. 12619)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070700482 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | TRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 245 ## - TITLE STATEMENT | |
| Title | Repositioning: Marketing In An Era of Competition, Change and Crisis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Mcgraw-Hill Education |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 217 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Repositioning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer branding |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Source of classification or shelving scheme | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference book | Main Library | Main Library | Branding | 27/03/2010 | Strand Book Stall | 200.00 | 659 TRO | 20677 | 02/10/2017 | 23/09/2017 | 250.00 | Book | Indian Book | |||||||
| Reference book | Main Library | Main Library | Branding | 07/01/2012 | Book Base | 250.00 | 659 TRO | 48200 | 03/10/2018 | 17/09/2018 | 182.50 | Book | Indian Book | |||||||
| Reference book | Main Library | Main Library | Branding | 07/01/2012 | Book Base | 250.00 | 659 TRO | 48201 | 11/08/2016 | 19/07/2016 | 182.50 | Book | Indian Book | |||||||
| Reference book | Main Library | Main Library | Branding | 18/02/2016 | Vimal Book Traders | 292.00 | 659 TRO | 91909 | 09/09/2023 | 06/09/2023 | 365.00 | Book | Indian Book | Dewey Decimal Classification | Marketing |
