Repositioning: Marketing In An Era of Competition, Change and Crisis (Record no. 12619)

MARC details
000 -LEADER
fixed length control field 00497cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070700482
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter TRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Trout, Jack
245 ## - TITLE STATEMENT
Title Repositioning: Marketing In An Era of Competition, Change and Crisis
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Mcgraw-Hill Education
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 217
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Repositioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer branding
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Source of classification or shelving scheme Subject type
        Reference book Main Library Main Library Branding 27/03/2010 Strand Book Stall 200.00   659 TRO 20677 02/10/2017 23/09/2017 250.00 Book Indian Book    
        Reference book Main Library Main Library Branding 07/01/2012 Book Base 250.00   659 TRO 48200 03/10/2018 17/09/2018 182.50 Book Indian Book    
        Reference book Main Library Main Library Branding 07/01/2012 Book Base 250.00   659 TRO 48201 11/08/2016 19/07/2016 182.50 Book Indian Book    
        Reference book Main Library Main Library Branding 18/02/2016 Vimal Book Traders 292.00   659 TRO 91909 09/09/2023 06/09/2023 365.00 Book Indian Book Dewey Decimal Classification Marketing

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